Visual Marketing of Technology and Science


“Getting other people to believe in your magic
is the shortest path to changing the world.”

Henrik Axlund,
Creative Director of MacWell


Sometimes when dealing with complex technology and sciences, the real innovation isn’t visible to the naked eye. Yet these innovations deserve to be told in an easily understandable and exciting way. We specialize in diving deep with researchers, engineers, material designers and scientists to find out the most important facts to bring to light, and this is how innovation inspires sales, investment and brand purpose.

Product is now. Brand is forever.

MacWell is a strategic brand and product marketing agency.
We blend an exclusive boutique service with global muscle for high scaled executions.