Nokia 9 PureView

Global Campaign
a billboard with a smartphone and a young woman in the center of Helsinki

Explore every detail.

For decades Nokia has pioneered in the mobile phone industry. Since the very beginning they have ambitiously looked forward, inventing unexpected products that profoundly transform our daily lives.

Together with HMD Global, the home of Nokia phones, we created a global campaign celebrating the new Nokia 9 PureView. We put the product first and based our campaign on the uniqueness of the phone – the first and only smartphone with five cameras.

The power of storytelling.

Our challenge was to communicate the Nokia 9 PureView’s revolutionary imaging capabilities in an effective and easily approachable way. As a solution, we inspired the consumer to challenge the phone’s limitless possibilities – to see photography in a whole new light.

By pushing the boundaries of visual storytelling, we presented the Nokia 9 PureView’s imaging abilities through the global product launch film. We placed the user experience in the center and visualized the creation of the device, starting from the very first droplets of melted glass.

Visuals that make an impact.

Inspired by the Nokia 9 PureView’s stunning form factor and the amazing capability to capture the vibrancy of everyday colors, we created an exceptional amount of 3D assets celebrating the device.

Diving into the world of Nokia Phones.

We closely collaborated with HMD Global as their key partner during the inspiring journey of the device – from the early stages of development to the final campaign launch assets.

The cooperation equipped us with exclusive insights about the product’s imaging capabilities and the outstanding design. Our tightly bonded partnership created the foundation for understanding the client’s goals and translating them into consumer facing solutions.   

Revolutionizing the way people see smartphones.

Nokia 9 PureView makes you forget everything you thought you knew about smartphone cameras. With five cameras shooting simultaneously it captures an incredible 1200 layers of depth and beautiful HDR with a stunning dynamic range.

All of these features together create a product that is capable of producing unprecedented quality, yet built for ordinary everyday usage. The pioneering camera capabilities capture the hidden beauty of everyday life. 

Photographers capturing the impossible with Nokia 9 PureView.

To demonstrate the outstanding power of the Nokia 9 PureView, we equipped a group of professional photographers with the device. We sent them on a mission around the globe to capture the everyday beauty under varying conditions, to validate the capabilities of the five cameras.

The authentic photographs, both captured and edited on the device, gave the global campaign an emotionally captivating touch that makes a strong impression internationally. Besides the emotional impact, the content works as a rational proof of the forerunning technology behind the phone.

Cooperation as an extension of two teams.

The creation of the Nokia 9 PureView’s global campaign proved to us that, at its best, a successful cooperation feels like a natural extension of two teams, especially when the client believes in their vision as passionately as HMD Global does.

We’re humbly proud of being a part of the pioneering work that HMD Global and Nokia have done with their latest flagship product. Revolutionizing the way people see both smartphones and photography has been a worthy dual-challenge in one.