“Can you remember what intense excitement feels like?”
Revonte is not your typical e-biking company. They create innovative new drive systems for electric bikes that aim to revolutionize the way we see and think about bikes. To take their company forward, they needed a full rebrand with both Tone of Voice and Look & Feel. But before we could do that, we needed to define their brand strategy in order to know which direction to go. So, it was workshop time.
Together with their leadership team, we defined their core values, and purpose driven mission and vision, and started to apply those attributes to the way they operate their business. We wanted everything to reflect their extreme passion for biking, with a healthy dose start-up anarchy. The message: Revonte supercharges the e-bike life and saves the world while doing it. Sound grand? Well, why settle for less!
To bring their excitement to a tangible, even infectious level, we went all in with emotional storytelling. Everyone remembers what it’s like to experience the thrill of biking as a child; the freedom, the fun, the excitement! That’s where Revonte wants to take us – on a journey to rediscover the fun of biking.
“Look ma, no gears!”
We wanted the visual language to reflect their confident and bold approach. We designed a modern, strong logo and accompanied it with a stylish and “no nonsense” font. The colour scheme of black, white and orange represents both the techy and rebellious aspects as well as the passionate side of Revonte. Blue as the supporting and contrasting colour creates a high impact combination.
Strong interplay between typographic hierarchy, images and active empty space is how we created credibility, legibility and a Revonte way of creating powerful yet beautiful layouts.
“The e-biking disruptor.”
In the end we created a full manual for Revonte on how to talk about their brand and products, how to visualize things and how to keep their brand consistent. To get them started with the new brand, we created essential assets like business cards, presentation templates, brochure template and swag examples.