Thermo Scientific SureTect

Product Marketing

Thermo Fisher Scientific™ is a global leader in serving science, known for their innovative solutions and commitment to advancing technology for a better world.
At MacWell, we share this passion for technology and science. We jumped on the opportunity to work with such an legendary company to showcase their upgraded Thermo Scientific™ SureTect™ Real-Time PCR System. We set out to create a product video, product renders, photography and a keynote presentation, all with the aim of matching the quality standards set by the SureTect system.

The product video was at the heart of our deliverables for the project. Conceptualizing and scripting it with the client was a journey of discovery, and the final product is a testament to that.
Shot in a gorgeous location and expertly crafted together with our friends at Cocoa and Boutique Animation, it showcases and celebrates Thermo Scientific’s passion for their product.

True to our process, we dove deep into the technology and workflow of the SureTect system. This learning helped us develop and fine-tune every deliverable perfectly.

The SureTect system tools are truly impressive with their sleek design, robust functionality and attention to detail. We wanted to highlight these features in the best way possible, and created visually stunning high-quality CGI product imagery to showcase these innovative tools in all their glory.

We also documented the updated workflow of the SureTect system through photography. The images showcase the new tools and processes in action, highlighting that the improvements made were focus on the everyday experience of the person working in the lab.

We are very proud of what we achieved with the project. It was amazing experience to get to know both the technology and the people of Thermo Scentific, and we are grateful for the opportunity to be a part of bringing this product to market, truly making a positive impact on the world.