Wirepas approached MacWell to help launch their new product, Wirepas 5G Mesh. Our brief was to explain the product and its benefits through their iconic character, “Mom”.
Mom has previously spent her harsh winters in Tampere Finland with her boys. But come summer, Mom heads out to her traditional “Mökki”, or Summer cabin to relish in the simplicity of Finnish Nature. Together with our good friends at Make Films we created a series of 6 videos, all Straight Outta Summer Cabin.