SERVICE
Brand Development / Brand Identity / Brand Messaging / Brand Guidelines / Visual Identity / Tone of Voice / Storytelling / Illustrations / 3D Still Images / Graphic Design
CLIENT
Waltero
YEAR
2024
Waltero is a Swedish technology company contributing to resource efficiency with cutting-edge technology. Their solution turns any analog meter into a smart meter in seconds and delivers actionable data for better utility management.
MacWell was recruited to create a brand that reflects Waltero’s Nordic origins and communicates the brilliance of the solution.
MacWell was recruited to create a brand that reflects Waltero’s Nordic origins and communicates the brilliance of the solution.
Waltero had their purpose previously defined: We contribute to a resource efficient world. Using this purpose as a keystone, we built a solid brand foundation around it, including values to adhere to.
A core part of creating the Waltero brand was understanding the product. Utilizing the work done in building the brand foundation, we created a self-explanatory key visual that depicts the W-Solution and its working principles.
A core part of creating the Waltero brand was understanding the product. Utilizing the work done in building the brand foundation, we created a self-explanatory key visual that depicts the W-Solution and its working principles.
The Waltero brandbook contains pragmatic guidelines for both tone-of-voice and look & feel.
The guidelines take into account the different industries Waltero works with, as well as gives clear direction on how to use visual assets in various settings.
The guidelines take into account the different industries Waltero works with, as well as gives clear direction on how to use visual assets in various settings.
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